Formula G
Formula G is the UK's hottest race series for gymkhana, a tight and technical racing format. Two drivers compete on mirrored tracks consisting of hairpins, 180s and obstacles like the ‘washing machine’ that requires the driver to 360 a barrel with three closed sides – the fastest driver over both courses wins. Focussing more on agility than outright speed, it is an incredibly accessible motorsport format.
After a change of ownership, Formula G asked Studio Quercus for a brand update to match their new ambitions, and we were more than happy to help. Along with a new mark, logotype and updated palette, Studio Quercus helped to apply the brand across flags, tyre stacks, course maps and even cnc-etched trophies.
“From the initial discussion about what we do, what we’d like to achieve and how best to portray it, all the way through to soft launching the brand, Tom listened, provided expert guidance, and produced a visually stunning result. We are looking forward to continue our relationship for many seasons to come.”
John Birrell, Director, Formula G
